Open to Ideas
Creativity belongs to everyone. Our process invites our clients and partners to share their ideas and points of view. Along with our experience in brand strategy, research and design, this collaboration leads to unique solutions.
The OpenCity Process
Working with prospective clients, we understand the challenge at hand and frame it as a creative opportunity. We identify partnerships that combine the right expertise and viewpoints. Together, we define project scope and approach based on our process.
Opportunity
Working with prospective clients, we understand the challenge at hand and frame it as a creative opportunity. We identify partnerships that combine the right expertise and viewpoints. Together, we define project scope and approach based on our process.
Analysis
We offer a range of research tools and tailor them to the challenge. We immerse ourselves in an organization, product or space by conducting in-depth experience and competitive audits and best practices. We then identify people who will use, or influence the experience, and work with them to understand their needs through interviews, walk-throughs, journey mapping, cultural research and ethnographic mapping.
Ideation
Building on our insights defined in Analysis, we facilitate collaborative brainstorming with clients and our partners in workshops. Together, we develop a broad range of experience design solutions for places, products and services.
Bringing it to Life
We support our clients and partners as they fully design final solutions. We develop strategies to bring our ideas to life through a range of media such as exhibits, web sites, books and film.